Julie Roth Memorial Foundation Press Kit

Press & Media

The Julie Roth Memorial Foundation is dedicated to keeping families connected in emergency situations. We have put together this press and media page to help spread the word about our mission.

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Information and assets below are available for immediate media use, royalty free. Members of the press can email [email protected] to contact us with a media inquiry.

Child occupant injuries in vehicle accidents (2021). ***

Child passenger vehicle occupants in fatal crashes (2021). **

Lauren Crafton is the Founder & CEO of Roth ID Tag, LLC and a Co-Founder of the Julie Roth Memorial Foundation. As the sister of Julie Roth, and a mother herself, Lauren is deeply passionate about keeping families connected in emergency situations.

It was the loss of her sister Julie Roth that fueled the fire for Lauren and her family to come up with the Roth ID Tag idea. In less than 12 months, they had come up with a concept, filed for a patent, and sourced a manufacturer for the unique tag. All the while guided by expertise from the very first responders that saved Julie’s children from the wrecked vehicle.

In addition to the invention of the Roth ID Tag, Lauren and her family also founded the Julie Roth Memorial Foundation, a 501(c)(3) tax deductible non-profit foundation dedicated to the wide distribution of the Roth ID Tag and education about emergency contact identification for children and adults alike.

Before founding these two businesses, Lauren gained over a decade of experience in graphic deign, web development, and business management. Founding her own web development agency, SharpFinn, in 2016 after years as a corporate designer, developer, and marketing expert.

Our Story

The Julie Roth Memorial Foundation was created after tragedy struck our own family. On December 23, 2022, Julie Roth, our daughter, sister, and friend, was traveling with her two small children and they were caught up in a 47 car pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did…

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Injured and afraid, the two toddlers waited hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Ayla and Rory Roth are alive and well today. They are the true meaning behind the Julie Roth Memorial Foundation, along with reason for the ROTH ID TAG™ creation.

Discovering a solution so there are no more “Baby Does” in an emergency situation has been our purpose since that tragic December day. We have worked with First Responders to develop a product that is compliant and accessible. We are parents and have worked with parents to fully understand the needs of children and individuals under a guardianship.

In Julie’s memory we have created the Julie Roth Memorial Foundation. A non-profit organization whose purpose is to get the ROTH ID TAG™ into as many hands as possible.

Press & Media

Photography & Assets

** https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/813456 | *** https://www.safekids.org/embed/37004